My first name is Lena and middle name is Yumi. I'm a certified holistic hairstylist and have been doing hair for over 10 years. I work in the beauty industry and grew up in it; with both of my parents being a stylist duo and salon owners. I never truly loved everything about my career until I found less toxic alternatives for my clients to choose from. I just felt dishonest using products that were doing a disservice to my clients hair and health. It upset me because I care about my clients and know that they deserve so much more. My love for people and our planet is why I chose to start this blog. My mission is to share green & clean beauty.
I grew up in a small town with lots of beautiful farms and the perfect hiking spots. My admiration for nature started at a very young age and inspired me to participate in several speeches involving environmental conservancy. In my early 20s I took an environmental biology class that changed my life and inspired me to dream of one day opening an environmentally sustainable salon. I forgot about that dream until I revisited it because I found every single one of you. Thank you for being a part of my tribe and joining me on my journey.