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About Lena


My first name is Lena and my middle name is Yumi.





Yumi (ゆみ, ユミ,) is a common feminine Japanese given name which is occasionally used as a surname. From Japanese 弓 (yumi) meaning "archery bow". It can also come from 由 (yu) meaning "reason, cause", 友 (yu) meaning "friend" or a nanori reading of 弓 (yu) meaning "archery bow" combined with 美 (mi) meaning "beautiful".


Yumi can be written using different kanji characters and as a given name can mean:

  • 由美, "reason/cause, beauty"

  • 裕美, "abundant, beauty"

  • 夕実, "evening, fruit"

  • 優美, "tenderness, beauty"

  • 悠美, "permanence, beauty"

  • 祐美, "help/blessing, beauty"

  • 由実, "reason/cause, fruit"

  • 有美, "possessing beauty"

  • 夕美, "evening, beauty"

  • 友美, "friend, beauty"

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 My middle name is very important to me as represents my Okinawan (Japanese) Heritage. The rich cultural background of my ancestral roots passed on through the generations lives on through me and transpires in my everyday activities. The mindful lifestyle (hence "mindful beauty") is what I picked up from my family as I was raised in an Okinawan - American household. I've been a licensed cosmetologist for 12 years now. I work in the beauty industry and grew up in it; with both of my parents being a stylist duo and salon owners. I never truly loved everything about my career until I found organic, cruelty-free, green, clean, holistic and natural alternatives for my clients to choose from. It felt unethical using products that didn't fully benefit my clients hair and health. My favorite thing about being a hairstylist is that I get to meet so many people and that I have the freedom to express myself creatively.


 My admiration for nature started at a very young age and inspired me to participate in several speeches involving environmental conservancy. In my early 20s I took an environmental biology class that changed my life and inspired me to dream of one day opening an environmentally sustainable salon. I forgot about that dream until I revisited it because I found every single one of you. My mission is to share my discoveries with as many people I can to create change within the industry. Thank you for joining me on my journey. 




XO Lena

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