Mindful beauty is beauty that begins within. It's a state of being that creates a movement - an awareness that awakens your unique personal powers. Mindful beauty includes all beauty because it's a collaborative pursuit. It's a fine balance and an ongoing work of art. It's when we awaken and balance our lives that we're able to truly see the bigger picture. I believe in the power of the mind, body and soul. Mindful beauty opens a door within yourself and allows you to appreciate who you see in your mirror. It creates an avenue of change where we can find the magic in our daily lives and beauty rituals. All while making more conscious choices as a consumer by supporting small businesses, minority owned when possible and beauty brands that donate a fraction of their profits to greater causes. I hope to see more change in the beauty industry in the years to come. It's when we're in balance that we're able to have gratitude for all things and celebrate the beauty that this all loving planet has to offer.

Mind·ful·ness   -  /ˈmīn(d)f(ə)lnəs/


  1. the quality or state of being conscious or aware of something.

    "their mindfulness of the wider cinematic tradition"

  2. a mental state achieved by focusing one's awareness on the present moment, while calmly acknowledging and accepting one's feelings, thoughts, and bodily sensations, used as a therapeutic technique.

Understanding the Three Aspects of Mindfulness

1  Intention – Your intention is what you hope to get from practicing mindfulness. You may want stress reduction, greater emotional balance or to discover your true nature. The strength of your intention helps to motivate you to practice mindfulness on a daily basis, and shapes the quality of your mindful awareness.

2  Attention – Mindfulness is about paying attention to your inner or outer experience. Your mindful attention is mainly developed through various different types of meditation – either formal, traditional, and/or informal – a mindful beauty routine :)

3  Attitude – Mindfulness involves paying attention to certain attitudes, such as curiosity, acceptance and kindness.